This is not only very inexpensive, but it's a great way to get free publicity for your brand or business and of course you get a video that you didnt have to pay for!
Source: 12 Ways Brands & Businesses Can Utilize Online Video http://www.reelseo.com/11-ways-brands-online-video-grow-business/#ixzz1MtCIcS8O
ReelSEO provide this example " A year ago, OgilvyOne Worldwide hosted a video contest seeking the “World’s Greatest Salesperson.” Here’s one of the entries:"
Source: 12 Ways Brands & Businesses Can Utilize Online Video http://www.reelseo.com/11-ways-brands-online-video-grow-business/#ixzz1MtCIcS8O