What Exactly is “Cause Marketing?”
According to Wikipedia, cause marketing, aka, “cause-related marketing,” generally refers to any type of marketing effort, or marketing relationship, for social and other charitable causes. (i.e., it can be considered to fall under a social media campaign.) Unlike general philanthropy, cause marketing is not necessarily based on a donation. The possible benefits of cause marketing for businesses include improved PR and customer relationships, and additional marketing opportunities; and the more noble benefits for recipients include investments in communities, and simply giving something back.
Social Video and Cause Marketing Examples
One recent example of for-profit businesses involved in cause marketing with video can be found in a recently article I wrote about over at the Video Commerce Consortium blog site: The Stonyfield Farm/Honest Tea “cooperative video contest,” which tied in with global awareness for Earth Month. The goal of that cooperative video campaign was to generate more awareness of the benefits of organic food and beverages; and being that they are both organic food and beverage companies, they would stand to directly benefit.
Resposted from ReelSEO
