The cost of online advertising will shift from the current CPM model of cost per impression, to a "cost-per-view" model so you only pay for the ads which are watched, says Google's Barry Salzman.
It sounds fairer, and appears that Google will clearly lose a lot of revenue this way ...or will they?
What are google up to? It could be that you only pay for what you actually use, but that payment is much more expensive than the blanket cost per million, as its more targeted. So it's actually an increase for Google - but the advertiser pays less or is less frustrated by the lack of targeting via MPUs.
And how does that impact on pre-roll/post-rolls? hmmmm
There's a video on the link here
Web video advertising
