Online Video and Email Marketing: Meant to be Together? - Presentation Transcript
Online Video and Email Marketing: Meant to be Together? July 6, 2010
“ US online video views more than doubled from 14.8 billion/mo in Jan 2009 to 33.2 billion/mo in Dec 2009.” -Comscore Research, February 2010
Video Trends
“ 33% of retailers plan to add video or streaming media to their sites in 2010.” -Internet Retailer/Vovici Group Survey January 29, 2010
“ 68% of the Top 50 Internet retailers use video on their web sites, compared with 18% in 2008.” -Patti Freeman-Evans, VP, Research Director, Forrester Research May 4, 2009 Source: Online Retailers’ Adoption Of Online Video Content Is Ahead Of Consumers’ Preferences, November 24, 2009
“ Video in email can increase click-through rates by as much as 2X – 3X.” -David Daniels, Former VP, Principal Analyst, Forrester Research May 4, 2009
Video Trends Excite and Entertain
Build Trust
Stir the Imagination
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